Klook Secures $100 Million to Boost AI, Expand Travel Partnerships

Global travel booking platform Klook has secured a large-scale investment of $100 million (approx. 145.3 billion KRW) led by Vitruvian Partners, announcing the acceleration of travel service innovation. Klook plans to use this investment to expand its AI partnership with Google Cloud, strengthen cooperation with tourism boards in the Asia Pacific (APAC) region, and lead the overall digital transformation of the travel industry. Klook CEO Ethan Lin emphasized that the company has innovated customer experience as an essential travel platform in the APAC region over the past decade and stated that it will provide greater value to the next generation of travelers based on its strong brand power and local expertise. Vitruvian Partners, which led the investment, also highly praised Klook's innovative efforts, customer-centric strategy, and market expertise, recognizing its potential to drive changes in travel experiences in the APAC region and worldwide. Klook has already formed partnerships with various tourism organizations, including the Korea Tourism Organization, contributing to the revitalization of tourism in small local cities and the digitalization of travel products. According to industry sources, the number of visitors to the Asia Pacific region is expected to surpass pre-2019 peaks by 2026, and Klook is successfully capturing this market growth and the 'experience'-centric travel trend, solidifying its leading position in the market. Through this investment, Klook is expected to further strengthen its leadership in the global travel market and set the paradigm for future travel.