CreativeMOT Launches AI Influencer Agency 'MUTENT' with Exclusive European Partnership

By StartupKorea Business Desk | Jun 08, 2026

CreativeMOT Unveils Innovative AI Influencer Platform

CreativeMOT, a rising player in the entertainment technology sector, has officially launched its AI influencer agency named MUTENT. This new platform aims to revolutionize the marketing landscape by leveraging the capabilities of AI virtual artists. The agency has already secured partnerships with approximately 100 AI influencers from both domestic and international markets, and has entered into an exclusive contract with a European AI agency.

Comprehensive Services for AI Influencers

MUTENT is designed to manage the entire lifecycle of AI influencer marketing. This includes planning, visual production, content branding, and advertising promotions. The agency has already signed a contract with the male AI virtual creator known as Donhong, who boasts a following of 197,000. Donhong is noted for his short-form content that blends fashion and travel, drawing inspiration from the unique aesthetics of Hong Kong and Japan. He is currently in collaboration discussions with various fashion brands in South Korea.

In addition to Donhong, MUTENT has also onboarded other virtual artists, including the digital model Shudu, who has 236,000 followers. The agency has acquired exclusive commercial rights for these AI influencers in South Korea through its partnership with the European agency.

Technological Edge and Future Plans

A representative from MUTENT emphasized that the agency is not merely a traditional influencer platform. It possesses the technological prowess to create videos and immersive visuals using the likenesses of its AI artists. By combining CreativeMOT's expertise in immersive content production with its media technology capabilities, MUTENT aims to introduce a groundbreaking virtual business model to the market.

CreativeMOT has been at the forefront of merging AI, real-time holograms, and virtual reality (VR/XR) with K-Culture. Recently, the company was selected as the private operator for a project involving the management of underutilized underground spaces between City Hall Station and Euljiro Entrance Station in Seoul.

The launch of MUTENT signifies a significant step forward for CreativeMOT in the rapidly evolving landscape of digital marketing and influencer culture. As the agency continues to expand its portfolio and capabilities, it is poised to become a key player in the AI influencer market.

Source: Platum. This is an original English briefing based on the cited report.