Channel Talk Boosts Marketing Efficiency with KakaoTalk Brand Messaging

All-in-one AI business messenger ChannelTalk, which has been opening new horizons for customer communication, has fully adopted the KakaoTalk 'Brand Message' (formerly FriendTalk) sending feature, undertaking a key update that will change the landscape of corporate marketing. This update was planned in line with Kakao's changes in corporate messaging products, designed to enable brands to expand their customer touchpoints more broadly. Now, with ChannelTalk alone, businesses can not only manage simple consultations (CounselTalk) and informational notifications (NoticeTalk) but also integrate and send personalized promotional messages. Brand marketers can leverage ChannelTalk's powerful CRM capabilities to directly execute more sophisticated and segmented promotion strategies on KakaoTalk, such as encouraging customer purchases or offering customized coupons. In fact, men's fashion brand YOUTH, through a new product campaign combining ChannelTalk's excellent targeting features with the new Brand Message, achieved a remarkable Return on Ad Spend (ROAS) of approximately 7,130%, proving its overwhelming effectiveness. ChannelTalk deeply analyzes all customer behavior data, including website visits, sign-ups, and purchase history, demonstrating the essence of sophisticated CRM marketing that delivers the most suitable message at the optimal timing. Over 4.2 billion marketing messages have already been sent through ChannelTalk, proving its potential. Choi Wan-seop, Chief Product Officer (CPO) at Channel Corporation, stated, "As customer communication channels diversify, transitioning to a multi-message structure is no longer an option but a necessity." He added, "We will continue to enhance our features to ensure businesses can achieve the best CRM marketing results at the most efficient cost." ChannelTalk will continue to be the optimal partner for businesses to build successful customer relationships through innovative feature updates.