Cashwalk Shortping's transaction value surges 30% in 5 months.

The e-commerce market is encountering a new turning point, swept up in the massive wave of short-form content. This is because the influence of short video content on consumers' purchasing decisions has overwhelmingly increased. In fact, a survey by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency revealed that 7 out of 10 free OTT users watch short-form content, and among them, 80% prefer 'short-form exclusive' content, demonstrating a clear shift in consumer behavior. In line with this trend, various industries, including e-commerce, are accelerating their short-form marketing strategies. A prime example of success is Nudge Healthcare's 'Cashdeal' which launched its short-form shopping service 'Shortping' last September. Within five months of its launch, its transaction volume increased by over 30% and its Monthly Active Users (MAU) grew by approximately 28%, achieving remarkable results. 'Shortping's strength lies in its ability to deliver key product information and vivid user reviews through short yet highly immersive videos. In particular, by offering unlimited points for watching videos longer than 10 seconds, which can be instantly used on Cashdeal, it encourages active consumer participation and high satisfaction. Park Jung-shin, CEO of Nudge Healthcare, emphasized short-form's high purchase conversion rate and strong communication advantages, announcing plans to strengthen the 'Shortping' service. This suggests that proactive adaptation to the short-form trend was key to its success. Now, short-form content has evolved beyond simple entertainment to become a core driving force for innovation in e-commerce.