AI Social Media Analytics 'Featuring' Hits Record ₩5 Billion Revenue

Global SNS data analysis specialist company Featuring recorded its highest-ever performance last year, achieving over 5 billion KRW in sales. Since its establishment in 2019, Featuring, which has shown an astounding average annual growth rate of 52.3%, expanded its cumulative number of clients to 13,000, a 51.1% increase compared to the previous year, driven by the global success of Korean cultural content such as K-beauty and K-pop. The core driving force behind Featuring's growth is its proprietary AI data engine, 'Featuring AI'. This engine collects and analyzes over 16 million influencer channels and more than 300 million social media contents both domestically and internationally in real-time. Based on this, it leads the market by providing the all-in-one influencer marketing solution 'Featuring' and the enterprise-customized social media data analysis solution 'Data Effect'. It consistently expands its service areas through partnerships with not only major domestic corporations like CJ CheilJedang, Cheil Worldwide, Kakao, and Shinsegae, but also companies in various industries such as fashion, beauty, travel, and entertainment. In particular, Featuring is actively pursuing global market expansion. Last year, it launched its local service 'Featuring Japan' in Japan and also released a 'Global Influencer Marketing Package' for companies entering the North American and Japanese markets. Through a partnership with 'Flag', a leading comprehensive advertising agency in Japan, it has solidified its local promotional and sales base. In the first half of this year, it plans to establish a local subsidiary in Japan to further strengthen its cross-border marketing business model between Korea and Japan. Furthermore, by participating in major IT and marketing exhibitions in Japan, it will actively promote the 'Featuring Japan' solution and also pursue open innovation collaborations with local major corporations to solidify its position in the Japanese market. Jang Ji-hoon, CEO of Featuring, stated, "Based on the social media data analysis technology we have accumulated, our client base is rapidly expanding, leading to continued sales growth." He added, "This year, by expanding global sales opportunities, we will generate significant results not only domestically but also in overseas markets, and leap forward as a global company."