XCrew Launches 'Paceful' Running App in the US

## xCREW Makes a Successful First Step into the US Market with Innovative Running App 'Paceful' Sports & Activity platform xCREW officially launched its innovative running app 'Paceful' in the US market on November 10th KST, opening the door for global expansion. Starting with this entry into the US, the company plans to rapidly expand its service area beyond North America to the European and Asian markets. Paceful differentiates itself by going beyond the limitations of a simple running log app. It is a 'reward-based community running app' that recommends optimized communities based on runners' exercise data and provides tangible rewards based on running activities. Beyond just tracking records, it actively encourages connection, communication, and participation among runners, focusing on creating a new running culture. The global running market holds immense potential. The United States, where approximately 55 million runners (about 9% of the world's 620 million running population) are actively engaged, is a crucial strategic stronghold for Paceful. The global running app market size is projected to experience explosive growth at an average annual rate of 12% from approximately 61 trillion won in 2024 to 2032, further drawing attention to Paceful's performance. Prior to this launch, xCREW successfully conducted a large-scale beta test involving over 4,000 running clubs and 50,000 runners in the US, completing thorough preparations for market stabilization. During the beta test period, Paceful's core features such as running record tracking, location-based matching, and challenge-based reward system were thoroughly validated, and garnered high satisfaction from users. In particular, user convenience was maximized by allowing users to link running records from existing popular external platforms like Apple Health and Strava to receive rewards. Kwak Sang-jun, CEO of xCREW, stated, "Paceful aims to be more than just a running log app; it strives to be a new dimension of running community that organically connects runners' daily lives and culture." He added, "We will create a healthy and enjoyable running culture where runners worldwide can run together, grow together, and even earn rewards for their efforts." It remains to be seen what new waves Paceful will create in the global running market.