Wrtn Officially Launches AI Character Chat 'Crack'

Wrtn Technologies, set to open new horizons in artificial intelligence (AI) services, will fully launch its AI character chat service ‘Crack’ as an independent web and app service on the 3rd of next month, heralding a new era. This marks the evolution of the ‘Character Chat’ service, which has been provided since March of last year, and the culmination of its independent branding strategy. The service name ‘Crack’ signifies more than just a fissure; it represents a dimensional rift leading to an unknown world. It symbolizes the diverse worlds created by users themselves and their entrances, and also embodies the values of innovation, expansion, and progress. The company explained that it also alludes to innovative attempts to break existing molds, much like a ‘crack play’ in sports that turns the tide. Wrtn moves beyond the existing one-way content consumption method, presenting a vision of interactive communication where users become the protagonists of stories, actively participating and experiencing them. Just as the name ‘Crack’ implies, users will explore and create their own worlds, experiencing infinite possibilities. The newly unveiled ‘Crack’ is equipped with diverse features designed to further elevate the user experience. It offers a sophisticated character recommendation system tailored to individual tastes, as well as an enhanced free general mode. Furthermore, it provides an intuitive creation space where anyone can easily create characters, and ensures a safe environment by applying enhanced protection features for adolescents. A community space has also been established for active interaction between creators and users, aiming to maximize synergy in communication and creation. Na Bong-min, Head of Content at Wrtn, emphasized that ‘Crack’ will go beyond simple AI character conversations, presenting a new paradigm for future content consumption. He stated Wrtn's ambition to vigorously pursue expansion into the global market as a leader in AI content, pioneering the future of Korean entertainment. ‘Crack’ is ready to break down the boundaries of imagination offered by AI technology, provide a new user-centric content experience, and leap onto the global stage.