Workers' High Targets Retail Media Market with Vending Machine-Type Flag Media

Workers High has taken its first step into the innovative retail media market. By successfully installing the first 'Flagmedia Vending Machine', which combines vending machines and digital signage, at Chung-Ang University, it has opened a new era of advertising that directly approaches customers at the point of purchase. This solution is designed to allow manufacturers to deploy targeted marketing to desired consumers at the desired time. It revolutionizes the consumer purchasing experience by broadcasting advertisements for products displayed on shelves through signage in real-time, leading to immediate on-site purchases. In particular, it supports short-form ad content that reflects the characteristics of target customers and spaces, maximizing advertising effectiveness with a sophisticated scheduling logic that considers time of day, location, and even inventory status. Currently, through successful tests at Chung-Ang University, the effects of brand video exposure, purchase linkage performance, and the influence of short-form content are being thoroughly verified. Based on these verification results, advertising scheduling rules and creative guides will be standardized to provide a more efficient advertising environment. Workers High provides detailed operational reports that allow manufacturers to accurately analyze advertising performance from their perspective, including exposure volume, playback logs, and inventory status, as well as sales trends relative to ad broadcasts and category conversion contributions. Furthermore, Workers High aims to expand into an integrated retail media advertising platform by sequentially introducing 'Smart Showcase Media' for businesses and hotels, and 'Micro Retail Media' based on small unmanned stores, among others. Starting with Chung-Ang University, it plans to broaden its influence to various spaces such as corporate lobbies, hospitals, hotels, and large commercial facilities.