Wink Company Unveils 'Wink 2.0' App, Expands O4O Features with Real-time Inventory Checks

Wink, which had opened new horizons in beauty contact lens shopping, introduces a next-generation O4O (Online for Offline) experience for customers and optician stores with its innovative 'Wink 2.0' app. Haven't you often experienced the frustration of making wasted trips because you couldn't check offline store inventory even after finding information online, or due to a lack of accurate information? Wink 2.0 has focused precisely on this point, alleviating customer inconvenience and maximizing the operational efficiency of optician stores. The core of this overhaul is strengthening 'connectivity'. The most notable change is the 'real-time inventory check' feature. Customers can now instantly check the inventory status of desired lenses on the app before visiting, preventing wasted trips, while optician stores can reduce the burden of unnecessary inquiries. Beyond simply providing information, this is a smart approach that builds trust for both customers and stores through reliable information before a visit. Furthermore, by setting up 'My Store', customers can directly receive benefits and event news from their favorite optician stores via the app. Store-exclusive coupons and news notifications provide customers with a personalized shopping experience, and are highly significant in that they offer a powerful and efficient channel for customer relationship management (CRM) to optician stores that previously faced many limitations in online promotion. Service convenience has also been further enhanced. The inventory reservation feature, which was previously limited to same-day bookings, has been extended to up to 7 days, allowing customers to more flexibly coordinate their consultation and eye examination schedules. This is an essential feature for busy modern individuals, reflecting a customer-centric service philosophy. Wink Company does not stop here; it plans to continue enhancing its services by sequentially introducing additional features in the first quarter of next year, such as regular eye exam reminders, lens replacement management guides, and easy eye exam scheduling, all designed to help customers manage their eye health. As CEO Lee Seung-jun states, Wink 2.0 will strengthen trust-based communication between customers and optician stores, ultimately establishing itself as a win-win platform that promotes customer eye health and supports the continuous growth of optician stores. Wink, which provides information on over 600 types of beauty lenses and has already recorded over 1.9 million cumulative downloads, is expected to set new standards in the beauty contact lens market and exert an even stronger influence through this 2.0 update.