Waddle Launches Shopify AI Concierge 'Gentu AI'

AI startup Wadl is making waves in the global e-commerce market by officially launching its innovative AI clerk 'Gentu AI Concierge' on the Shopify App Store. Wadl's Gentu AI Concierge has arrived on Shopify, which is utilized by 4.6 million sellers worldwide and has become a bridgehead for K-brands entering overseas markets. Gentu is a B2B SaaS solution where an AI clerk initiates a conversation at the moment a customer hesitates during online shopping, suggesting personalized products through natural dialogue. It has already proven its value by handling over 500 consultations daily on average and providing more than 2 million cumulative answers. The newly introduced 'Gentu AI Concierge' automatically learns product information, supporting multiple languages and skillfully communicating with global customers without separate input, thereby encouraging purchases. It provides real-time purchase conversion performance and conversation insights to assist in marketing strategy formulation, and supports successful market analysis with consultation features optimized for consumption patterns in each country. Since its launch on Shopify last August, more than 10 domestic and international brands have adopted Gentu in just three months. Notably, one K-pop specialized brand achieved remarkable results, with its monthly sales increasing by 1.5 times after implementing Gentu. Cho Yong-won, COO of Wadl, stated his ambition, saying, "Entering the Shopify App Store is an important stepping stone for conquering the global e-commerce market," and "We will actively support brands expanding overseas based on our winning technology from the OpenAI GPT-5 hackathon." Through this launch, Wadl plans to further solidify its position in the global commerce market and accelerate feature updates to innovate the customer experience for online shopping malls both domestically and internationally.