Voice Reward App 'Bowwing' Hits ₩1.5 Billion in Sales in 1 Year

Voice-based reward app 'Bowing' is bringing a new wave to the advertising market, having achieved cumulative sales of 1.5 billion won just one year after its launch. Bowing's secret to success lies in its 'engaging advertisement system' which overturns the existing passive ad-viewing method. It's a unique model where users receive rewards after watching a Naver Smartstore ad video and then directly read related phrases aloud. It is evaluated that by encouraging active user interaction beyond simple viewing, it has significantly increased ad engagement and conversion rates. Its entry into the offerwall advertising market in June 2023 maximized the synergy of this unique system, driving rapid growth. Bowing Inc., a resident company of Pangyo Startup Zone supported by the Ministry of SMEs and Startups, is currently going beyond voice-based reward advertising and is accelerating the development of customized advertising solutions based on consumer behavior analysis, devoting itself to improving technological capabilities and user experience. Centered around its own platform, Bowing is diversifying advertising inflow paths from external channels through strategic partnerships with major offerwall providers such as NBT and Avaty, thereby securing market competitiveness. Through this, it provides advertisers with clear exposure and conversion possibilities, and users with engaging ad experiences and tangible rewards, thereby creating mutual benefits. CEO Oh Dong-gil emphasized, "We are focusing on improving algorithms that reflect advertisers' goals and customer needs, and will continue to develop an advertising effectiveness model centered on user participation." Furthermore, the company is preparing to launch 'SundayBiz,' an integrated platform that will share in-depth insights derived from user behavior analysis with advertisers, and through this, plans to support advertisers in running more sophisticated and effective campaigns. Bowing is poised for continuous growth, transforming the paradigm of the advertising market through innovative technology and strategic partnerships.