Vaiv Company Launches Real-time Trend Subscription Service

Vibe Company's trend research institute, 'Lifestyle Change Observatory' (생활변화관측소), is introducing an innovative subscription-based membership service, bringing a fresh wave to the real-time trend analysis market. This service accurately captures the ever-changing market trends and consumer sentiment by analyzing vast social big data in real-time. Its core is to provide rich information directly relevant to business, such as rankings by sector, key data patterns, and trending brand rankings. The membership operates in two tiers to meet user needs: 'Data Starter' and 'Data Master'. The 'Starter' provides essential basic insights like brand rankings and trend observation reports, while the 'Master' goes a step further, offering opportunities for in-depth analysis through industry-specific curated reports and professional online seminars. Park Hyun-young, head of the Lifestyle Change Observatory, emphasized that this service "will contribute to empowering professionals with data and fostering a deep understanding of MZ generation lifestyles and consumption trends, thereby creating tangible value for both individuals and businesses." The Lifestyle Change Observatory, which has long been recognized for its 'Trend Note' publications and professional report business, has already proven its expertise and popularity through its YouTube channel with 110,000 subscribers, thanks to its unique ability to interpret big data in a way that is easily understandable and usable by the public. This membership is the culmination of such know-how, and it is expected to become a powerful tool that aids wise, data-driven decision-making.