Twigfarm Unveils 'Letterworks Content Kit' Sales Automation Solution at ATF 2025

## Twigfarm Unveils 'LETR WORKS Contents Kit', an AI-Based Innovative Global Content Sales Solution AI media intelligence company Twigfarm is set to unveil its AI-based sales solution, 'LETR WORKS Contents Kit', which is poised to revolutionize the global content distribution market, at 'Asia TV Forum & Market (ATF) 2025' held in Singapore. This solution is drawing attention at ATF, where key broadcasters and global OTT stakeholders from Asia, Europe, and the Americas gather, as a core tool to accelerate the globalization of K-content. **Automatic Generation of Multilingual Content Assets with AI, Maximizing Distribution Efficiency** LETR WORKS Contents Kit is a groundbreaking solution that utilizes AI technology to automatically reproduce essential materials for content sales, such as trailers, subtitles, burn-in videos, and posters, originally produced in Korean, into multiple languages. By significantly simplifying the previously complex and time-consuming process of creating multilingual materials, it is expected to contribute to lowering the barriers for content producers to enter the global market. The core operational method of this solution is as follows: When content producers upload original materials, Twigfarm's AI deeply analyzes audio, visual, and text information to automatically reconstruct content assets (such as trailers, subtitles, burn-in videos, and posters) for each language. The completed multilingual materials are securely delivered to buyers via robust DRM (Digital Rights Management)-based security links, and sellers can monitor buyers' access and viewing data in real-time, enabling the formulation of effective sales strategies. **80% Reduction in Production Time, Optimizing Global Business with Multi-Modal AI** Twigfarm emphasized that LETR WORKS Contents Kit drastically shortens production time by automating repetitive and manual tasks such as translation, subtitle insertion, and editing that occurred during the traditional multilingual material production process. According to internal test results, the reproduction time for multilingual subtitles and burn-in videos decreased by approximately 80% compared to previous methods, proving that it can significantly increase the speed and efficiency of content distribution. Notably, this solution incorporates Twigfarm's advanced multi-modal AI technology, which simultaneously processes video, audio, documents, and images. The explanation is that it focused on maximizing the overall efficiency of global content business operations by accurately grasping the nuances and context of content beyond simple translation and generating materials optimized for each cultural sphere. **Completion of Global Content Platform Through Continuous Feature Expansion** Twigfarm plans to continuously expand the functionalities of LETR WORKS Contents Kit. In Q2 2026, it aims to add automatic generation features for posters and introductory materials, and in the second half of the year, introduce proposal and contract management features, evolving it into an integrated solution covering the entire content sales process. Furthermore, it announced ambitious plans to pursue API integration with global OTT platforms and content markets in 2027, to establish the LETR WORKS platform as a veritable hub for global content distribution. Baek Sun-ho, CEO of Twigfarm, stated, "Delivering content quickly and accurately to the global market is a crucial competitive factor in today's global content market." He expressed his ambition to "contribute to the globalization of K-content by innovatively enhancing the speed and efficiency of content distribution through LETR WORKS Contents Kit." Established in 2016, Twigfarm is a specialized company that has developed media solutions based on natural language processing, as well as audio and video AI technologies. It operates a comprehensive platform business under the 'LETR WORKS' brand, supporting everything from content analysis to distribution, and is leading AI-driven media innovation. LETR WORKS Contents Kit is the culmination of Twigfarm's technological prowess and vision, and is expected to present a new paradigm in the global content market.