Trenbe Launches Short-Form Live Pre-Owned Luxury Shopping Service

## A New Horizon for Pre-Owned Luxury Goods Trading: Trenbe Simultaneously Enhances Trustworthiness and Accessibility with Short-Form Live Shopping Pre-owned luxury goods trading platform Trenbe is injecting new life into the market by launching its innovative 'Live Shopping Service'. This service, which vividly conveys the actual condition of products using short-form videos of 30-60 seconds, is resolving chronic issues in existing pre-owned luxury goods transactions and receiving an enthusiastic response from users. **Overcoming the inherent limitations of pre-owned luxury goods transactions** Pre-owned luxury goods inevitably have subjective grading and defect assessments, posing a limitation in accurately determining their actual condition solely through photos. To overcome these issues, Trenbe introduced its Live Shopping Service. This demonstrates their commitment to building a more convenient and trustworthy trading environment by resolving the physical and temporal constraints posed by their existing 'See and Buy' service. The new Live Shopping Service enables users to easily check the overall condition of a product, how it looks when worn, its material feel, and the presence of any defects through short videos. Trenbe's appraisal team directly explains the product's features and how it feels when worn, maximizing information delivery by showing magnified details. This fulfills the critical need for 'physical verification' when purchasing pre-owned luxury goods, providing decisive assistance to users in their purchase decisions. **A strategic move targeting the global market** Trenbe's live shopping videos are available in both Korean and English on product pages within the live product category. This service is provided through the global platform 'Trenbe.net,' offering a glimpse into Trenbe's global strategy to lower the barrier for pre-owned luxury goods transactions not only for domestic but also for international users. By breaking down language barriers, users worldwide can now purchase more trustworthy pre-owned luxury goods through Trenbe's Live Shopping Service. **Potential proven by overwhelming performance** User response after the service launch has been nothing short of explosive. The total views for the respective products surged by over 4 times the previous week's daily average viewership on the day following the video upload. Particularly, tests targeting international customers confirmed encouraging results, including an increase in conversion rates, proving the successful establishment of the Live Shopping Service and its growth potential in the global market. This clearly demonstrates how crucial visual information delivery is in purchasing pre-owned luxury goods. **Future strategies for continuous expansion and evolution** Bolstered by the success of its Live Shopping Service, Trenbe plans to expand the service to include various luxury brands such as Hermes, Chanel, Louis Vuitton, and Gucci. Furthermore, it plans to create a new curation space within the platform where users can view collections of short-form videos, enhancing content accessibility and helping users conveniently find desired information. Additionally, Trenbe intends to expand its Live Shopping, currently operated primarily with its own products, to partner companies. Considering the continuous inquiries from partners, Trenbe is actively reviewing support measures such as commission promotions and global channel integration. This embodies Trenbe's vision to drive the growth of the entire pre-owned luxury goods market, centered around its platform. A Trenbe official stated, "We planned the short-form-based live shopping service considering the significant need for physical verification when purchasing pre-owned luxury goods," and emphasized, "We will continue to improve the pre-owned luxury goods trading environment with differentiated content and technology." Trenbe's new Live Shopping Service is expected to be a crucial turning point, going beyond a mere change in sales method to elevate the transparency and trustworthiness of the pre-owned luxury goods trading market by another level. All eyes are on Trenbe as it sets new standards for pre-owned luxury goods transactions with the power of short-form videos.