Trenbe, C2B 'Trenbe Auction' a Sensation
Trenbe, which has brought innovation to the luxury resale market, is receiving significant attention from the industry for its recently launched 'Trenbe Auction' service. Launched on the 26th of last month, it recorded explosive performance...
Trenbe, which has brought innovation to the luxury resale market, is receiving significant attention from the industry for its recently launched 'Trenbe Auction' service. Launched on the 26th of last month, it recorded explosive performance, surpassing 1,500 bids in just three weeks. During this period, approximately 400 luxury items were registered, and surprisingly, it showed a high successful bid rate of 42%. In particular, luxury bags, which accounted for more than half (58%) of the registered items, recorded an average of 7.8 bids per item, clearly demonstrating the unparalleled demand for pre-owned luxury handbags.
The secret to Trenbe Auction's success is clear. Sellers enjoy the extraordinary advantage of being able to sell their luxury items at an average of 20% higher price than the market rate of second-hand shops. The flexibility of not having to participate in an auction if the bid price is not satisfactory, without concerns about unfair pricing, has maximized customer satisfaction.
The reliability of transactions is also an indispensable core factor. The Korea Authentication Center, the largest in the country, conducts online/offline inspections for all successfully bidded items, completely resolving sellers' and buyers' concerns about authenticity. Furthermore, participation in auctions is possible with simple product information registration, and existing consignment sale items can be listed on auction with just one click, offering overwhelming convenience. Partner companies can also easily participate in bidding from the administrator page, significantly lowering the barrier to entry. The "0% commission" policy in the early stages of the service was a powerful driving force behind all this success.
Building on this success, Trenbe plans to expand its auction service to all luxury categories within this month. Furthermore, by securing over 100 global partners, it aims to encourage active bidding even for less popular luxury items domestically, providing sellers with the opportunity to dispose of pre-owned luxury goods at more satisfactory prices. A Trenbe official stated, "We will build the nation's first 'resale hub' where auction, consignment, and direct purchase can be utilized at once, providing customers with the opportunity for top-price sales and partners with business expansion opportunities, thereby leading the pre-owned luxury ecosystem."
What's Your Reaction?
Like
0
Dislike
0
Love
0
Funny
0
Angry
0
Sad
0
Wow
0