TingoLand: Key Strategies to Drive Future Innovation

The YouTube program 'Startup Morning Coffee', hosted by CEO Jeon Hwa-sung, meets viewers live every day at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel. This program deeply analyzes the core competencies and market potential of promising startups, providing valuable information and a platform for exchange to those interested in the startup ecosystem through real-time comment interaction. Among the companies gaining attention in this startup discovery platform is 'Tingoland'. Tingoland positions itself as a 'brand builder based on kidult curation commerce,' carving out its own path in the kidult market, which is still considered a niche in the domestic market. Their goal is clear: to discover talented artists and commercialize and IP (intellectual property) their unique works, connecting the entire process from recommendation to commerce and distribution. In particular, Tingoland provides differentiated services such as kidult product recommendations, new product pre-orders, and exclusive distribution, actively utilizing data-driven licensing and distribution infrastructure to create specialized value in the kidult market. It is currently laying the groundwork for growth by carrying out CNT Tech's Gyeonggi Level-Up support project. Tingoland's core competitiveness stems from its deep understanding of the kidult market and its in-house product development capabilities. Covering a diverse range of kidult products, from high-priced action figures costing hundreds of thousands of won to blocks, it is expanding its business to target a wide age demographic, including the main consumer base of those in their 30s and 40s, as well as Generation Z. Notably, it directly develops action figures and blocks online, generating various revenue models. This serves as the driving force allowing it to stand shoulder-to-shoulder with existing market leaders like Bandai and Fonmart, establishing its unique domain. CEO Jeon Hwa-sung offered a positive outlook on Tingoland, stating, 'With a CEO from Young Toys leading the team based on extensive experience, it is expected to play a significant role in expanding the IP business ecosystem alongside the growth of the kidult market.' All eyes are on whether Tingoland will go beyond simple commerce to foster an IP-centric cultural ecosystem, injecting new vitality into the kidult market.