The Pinkfong Company's Bebefinn, Sealook Land on Japanese Terrestrial TV

Global family entertainment company The Pinkfong Company is significantly strengthening its penetration of the Japanese market, successfully landing its next-generation key IPs, 'Bebefinn' and 'SEALOOK,' on Japanese terrestrial TV channels. 'Bebefinn,' which has taken the world by storm, proved its global success by becoming the first Korean animation to rank #1 in the Netflix Kids section in 11 countries, including the United States, since its first release in April 2022. This content, which currently boasts over 63 million YouTube subscribers and 37 billion views, will reach Japanese viewers via TBS every Saturday at 9:25 AM, starting October 4th. Targeting family and young children viewers, it plans to solidify its presence in the Japanese market. 'SEALOOK,' which has garnered an enthusiastic response from young people in their teens and twenties, has also successfully entered Japanese terrestrial broadcasting. This observational animation, co-produced by The Pinkfong Company and Million Volt, has already accumulated over 2.9 billion views on YouTube and Tencent Video, building a strong fandom. It will be broadcast on TV Tokyo every weekday at 7:57 AM, starting October 1st, and from October 1st to 14th, a large-scale outdoor advertising campaign will also run on a massive 3D billboard in Shinjuku, Tokyo, to capture attention. With these terrestrial broadcasts as a starting point, The Pinkfong Company is fully launching its two-track strategy in the Japanese market, targeting the younger generation with 'SEALOOK' and families and young children with 'Bebefinn.' It is also accelerating its local business expansion in Japan. In addition to establishing a Tokyo subsidiary and opening an exclusive pop-up store in the Shinjuku Marui Main Building, a collaborative pop-up store with Japanese kids' cafe 'Little Planet' attracted 128,000 visitors, a 132% increase year-on-year, proving explosive growth. Its flagship product, the Pinkfong soundbook, surpassed 130,000 cumulative sales within six months of its launch, a remarkable feat, and is building a solid fandom with over 2.7 billion cumulative YouTube views and 200 million hours of watch time in Japan. Joo Hyemin, Chief Business Officer (CBO) and Head of The Pinkfong Company's Japan subsidiary, stated, "We are very pleased that our IPs, already proven in the global market, will directly meet local viewers through Japanese terrestrial broadcasting." She further expressed her ambition, saying, "Starting with the broadcasts, we will actively link diverse local marketing activities and partnerships, including outdoor advertising, SNS, and offline events, to further expand our brand awareness and IP influence in Japan." Meanwhile, The Pinkfong Company submitted its securities registration statement on September 22nd with the goal of listing within the year, also striving to enhance its corporate value.