SweetSpot Unveils Popup Store App 'Popga'

Sweetspot Opens a New Era of Pop-up Store Exploration! Official Launch of Mobile App 'POPGA' Sweetspot, a company specializing in pop-up stores, has finally officially launched its mobile app 'POPGA,' opening new horizons for the pop-up experience. Developed by consolidating Sweetspot's unparalleled expertise and vast data accumulated over 10 years, POPGA is generating anticipation as a personalized curation platform that brings together real-time pop-up information and diverse services in one place. After its web version was unveiled last August, and following pilot operation of the mobile app since December, it has finally been officially presented to consumers. POPGA is now poised to become an essential app for pop-up store enthusiasts. Users can easily find pop-up stores that perfectly match their preferences through customized recommendations by region and category. In addition to new opening announcements, users can also keep track of the hottest and most popular pop-up information without missing anything! Furthermore, with real-time location guidance and the ability to register interesting pop-ups to a calendar, users can smartly manage their own pop-up tour schedules. What's even more surprising is the ability to instantly check the real-time waiting status of pop-ups they intend to visit directly within the app, and even utilize a queuing system. This means users can comfortably enjoy pop-ups without the inconvenience of getting tired from waiting or making a wasted trip. POPGA also offers innovative solutions for corporate clients. Through its smart queuing system, businesses can grasp real-time crowd levels on-site and effectively control entry numbers, thereby providing visitors with a more satisfying and safe experience. POPGA secured 30,000 users in just two months of pilot operation, and its monthly active users (MAU) surged by an impressive 200% after the mobile app's introduction, proving strong market interest from its early launch. Yong-woon Lee, CTO of Sweetspot, stated his ambition: "We launched the official version after closely reviewing market demand and consumer feedback through real-world environment tests. Moving forward, we will lead digital innovation in the pop-up store market through real-time data-driven consumer behavior analysis and advanced operational systems." Sweetspot plans to further enhance user accessibility through search engine optimization (SEO) and consumer data analysis, and provide in-depth market insights to corporate clients, thereby maximizing POPGA's value.