Sweetspot Secures 8 'Stage X' Locations for Pop-Up Stores

Sweetspot, a specialized company that is changing the landscape of the pop-up store market, has expanded its pop-up-exclusive space, 'STAGE X', just one year after its launch, to a total of 8 branches in Seongsu-dong and Jongno, showing formidable growth. Currently, it has secured 7 bases in Seongsu-dong and 1 in Jongno, expanding its territory around major commercial districts. Sweetspot is highly regarded for its strategy of meticulously analyzing commercial districts and reviewing locations based on its deep expertise in commercial real estate, and selecting only spaces optimized for pop-up stores. Especially in Seongsu-dong, often called the holy land of pop-up stores, it has secured branches of various sizes, from large flagships to easily accessible smaller spaces, perfectly responding to the characteristics and requirements of each brand. The existing 'STAGE X Seongsu Dowon' (Branch 1) and 'STAGE X Ikseon' (Branch 2) have proven their popularity with an operating rate that nearly doubled year-on-year since their operation. This year's newly opened 'Seongsu 403', 'T Factory Seongsu', 'Seongsu Chabot', 'Seongsu 52', 'Seongsu Festa', and 'Seongsu 17 (@LCDC)' are all located in core commercial districts bustling with foot traffic, receiving eager attention right from their opening. Sweetspot operates STAGE X as an integrated platform that goes beyond simple space rental, actively supporting brands in increasing sales and generating marketing results. Each space incorporates the 'Popga Waiting' system to maximize on-site operational efficiency, and effectively supports visitor influx through Naver Map exposure. Furthermore, it plans to further enhance the marketing effects for tenant brands by linking with Out-of-Home (OOH) advertising in the future. Kim Jung-soo, CEO of Sweetspot, emphasized that "STAGE X is a dedicated space platform meticulously designed to allow brands to operate pop-up stores most efficiently and achieve optimal results," and expressed a strong ambition, stating, "Starting with Seongsu and Jongno, we will aggressively expand STAGE X's spaces and services across major commercial districts nationwide."