Surf Company Led 50 Firms to Global Success Last Year

Surf Company, since its establishment as an in-house venture of Hyundai Motor Group in 2023, has rapidly emerged as an innovation leader in the export logistics sector, successfully supporting the global market entry of approximately 50 companies last year alone. From exhibition logistics and global PoC (Proof of Concept) support to localized customs clearance services for products such as food and cosmetics, the company provides comprehensive solutions necessary for businesses' overseas expansion, helping companies across various industries expand globally efficiently. Notably, through collaborations with MYSC, Korea Investment Accelerator, and others, Surf Company meticulously handled complex international logistics for small businesses and startups in locations such as Malaysia, Singapore, Spain, and German Christmas markets. Bang Ji-won, CEO of moty, highly praised Surf Company's one-stop support during a global PoC project spanning from Singapore demonstrations to Spanish exports, stating that thanks to the assistance with documentation, final customs clearance and delivery, and transit duty refunds, he was able to focus solely on the PoC itself. Starting this May, the company is also expanding its service scope by promoting a project to supply ingredients from over 40 domestic food ingredient companies to local French businesses. Surf Company's core competitiveness lies in its real-time freight rate verification system and differentiated one-stop service. CEO Choi Sun-jin emphasized that the company provides competitive prices to clients based on real-time freight data, and has maximized work consistency and communication efficiency through a unique system where a single dedicated manager is responsible for both pricing and operations. This is a distinct strength of Surf Company, clearly differentiating it from existing logistics companies. Beyond mere logistics processing, Surf Company analyzes region-specific logistics procedures and customs environments in areas like Europe and Southeast Asia, providing customized consulting solutions that help clients reduce logistics costs and time. CEO Choi stated that the company's ultimate goal is to act as a "stepping stone" to help small and medium-sized enterprises (SMEs) and startups succeed on the global stage, and declared that Surf Company will continue to support its clients' successful overseas expansion through efficient services and enhanced quality.