Storelink Unveils Data-Driven Trend Analysis Platform

Storelink has officially launched 'Trendlink', a trend analysis platform that will usher in a new era of online marketing. Trendlink is an innovative solution that comprehensively analyzes the influence of brand content across major online channels on consumers, leveraging AI. It quantitatively analyzes content exposure frequency, consumer engagement, satisfaction, key selling points, and more, enabling comparative analysis not only for one's own brand but also with competitors. This solution offers three core functions. First, 'Portal/SNS Brand Share and Trend Analysis' measures a brand's online presence based on YouTube and Naver data, and visualizes the exposure characteristics of both one's own and competitor content when specific keywords are searched. Second, 'Portal/SNS Content Analysis' deeply analyzes Naver blog posts and Meta platform posts to suggest content optimization strategies, helping to accurately grasp responses through analysis of key keywords, product selling points, and consumer sentiment. Third, 'Ad Generation Automation' integrates generative AI technology with these analysis results to automatically create customized blog content and Meta ad posts, drastically reducing corporate content production time and costs while maximizing marketing effectiveness. Jeong Yong-eun, CEO of Storelink, stated, "Trendlink is a powerful tool that will provide practical help to brands considering consumer-driven marketing, based on sophisticated data collection and differentiated analytical capabilities," adding that it will present a new paradigm in the marketing field. Meanwhile, Storelink is a promising company preparing for a KOSDAQ listing, having selected Samsung Securities as its IPO underwriter. Recently, it secured approximately 25 billion won in investment, achieving a cumulative investment of 38 billion won, and is leading the market with various marketing solutions such as store monitoring, Amazon operations, and ad automation. Trendlink is Storelink's latest masterpiece, consolidating all this know-how and technological prowess.