StoreLink Launches Revamped Japan-Tailored Review Solution 'PoinTail'

To aid the successful entry of K-beauty brands into the Japanese market, Storelink, a data-driven marketing solutions company, is rebranding and relaunching its local Japanese review-tech platform 'Pugshop' as 'POINTAIL'. POINTAIL targets Japanese women in their 20s to 40s, offering practical review marketing solutions optimized for increasing brand awareness and securing vivid consumer feedback (VOC). The core of this renewal lies in a deep understanding of the Japanese market and efficient marketing execution. Storelink's years of accumulated data analysis and review operation know-how from Korea are concentrated in POINTAIL, helping advertisers accurately grasp local consumers' information-seeking tendencies and content consumption trends to establish customized strategies. Another feature is that the entire marketing campaign process is managed integrally within a single platform, significantly reducing unnecessary workload. In particular, the newly introduced 'bidding-type influencer matching system' offers advertisers unprecedented flexibility and efficiency. Instead of the platform unilaterally assigning influencers, advertisers register their products, and influencers directly express their willingness to participate and propose review fees. This allows advertisers to compare various proposals, quickly select the most suitable influencer for their product, save time and cost, and find the optimal partner. In an actual pre-beta service, one beauty brand, by executing influencer fandom marketing through POINTAIL, achieved remarkable results, including ranking 1st to 3rd on a Japanese beauty e-commerce platform and increasing monthly sales by over 50 million KRW. Led by POINTAIL, Storelink provides cross-border marketing support optimized for major Japanese platforms like Qoo10, Rakuten, and Amazon, offering comprehensive solutions from building fandoms using local influencers to performance advertising and viral marketing. Jeong Yong-eun, CEO of Storelink, stated, "POINTAIL is evolving beyond a simple review platform into a core marketing channel for building trust with local Japanese consumers," and revealed plans to expand services to offline store areas such as F&B establishments, beauty salons, and nail shops, and to conduct a second update by June. For K-beauty companies aiming to enter Japan, POINTAIL will be the best partner to quickly and accurately target the local market.