Storelink Launches Bid-Based Influencer Marketing Service in Japan

Storelink Accelerates K-Brand Penetration in Japan with 'Bidding-Type Influencer Marketing' Tailored for the Japanese Market Storelink, a data-driven marketing solutions company, has newly launched an innovative 'bidding-type influencer marketing service' specifically designed to target the Japanese market, introduced through its review-tech platform, Pointail. This service presents a differentiated strategy that overcomes the limitations of traditional influencer marketing and contributes to actual sales conversion. **Overcoming the Limitations of Traditional Marketing, Focusing on 'Sales Conversion'** Traditional influencer marketing often faced campaign delays due to complex recruitment and lengthy approval processes handled through agencies. Furthermore, performance analysis centered on exposure metrics like views or clicks had the limitation of remaining solely focused on branding, lacking a strong connection to actual sales conversion. Storelink's new service adopts a 'bidding-type' structure where advertisers and influencers connect directly to solve these problems. When an advertiser registers a campaign, influencers directly apply to participate and propose their fees. Advertisers can then compare and select from a list of applicants and their proposed fees. This significantly shortens the casting and approval process, and influencers can save content upload time by directly purchasing and receiving products from online retailers. Notably, Storelink analyzes campaign performance based on 'sales-linked data' that goes beyond mere exposure or reactions. This plays a crucial role in measuring actual sales conversion effects and refining marketing strategies. Data-driven prediction technology presents influencers' estimated performance, enabling advertisers to efficiently manage their budgets and sales conversion rates. Another strength is the ability to maximize schedule management efficiency and sales performance even during major Japanese promotional periods like Qoo10's 'Megawari'. **Japan Market-Specific 'Trust-Based Marketing' and K-Brand Expansion** Storelink has introduced a 'trust-based marketing strategy' in this update, deeply reflecting the characteristics of Japanese consumers. The Japanese market is characterized by a strong consumer tendency where influencer recommendations directly lead to purchases, and a fandom-centric consumption pattern represented by 'Oshi (推し) culture'. Storelink leverages this culture to strengthen trust between brands and consumers, establishing a structure that connects this trust to sales. Building on this new service, Storelink plans to actively support the entry and expansion of K-brands in the Japanese market. It will offer a variety of marketing strategies, from seeding campaigns to raise brand awareness, to 'Oshi marketing' utilizing fandoms, and customized influencer collaborations tailored to each stage of brand growth. Service channels will also expand beyond Instagram to major SNS platforms in the Japanese market such as X, TikTok, and Reels, further broadening its influence. Yong-eun Jung, CEO of Storelink, emphasized, "In the Japanese market, trust and fandom directly lead to purchases." He expressed his ambition, stating, "Through data-driven solutions that meticulously analyze influencer participation data and performance metrics, Storelink will provide optimized marketing that enables K-brands to effectively target Japanese consumers."