Startup Morning Coffee with Hwa-sung Jeon, Episode 1010: Innovation

Innovation in Future Agriculture Highlighted by "Startup Morning Coffee": AI-Based Agricultural Product Prediction Company 'Barca' The YouTube program "Startup Morning Coffee," broadcast live daily at 8:40 AM on Jeon Hwa-sung's CNTV channel, is garnering significant attention by deeply spotlighting 'Barca,' an innovative company bringing a fresh breeze to the agricultural market. This program introduces the core competencies and market potential of various startups and has established itself as a useful information platform for those interested in the startup ecosystem through interactive communication with viewers via live comments. Barca, introduced on "Startup Morning Coffee" this time, is an innovative startup that provides stable agricultural product supply services by precisely predicting agricultural product prices and production information based on Artificial Intelligence (AI) technology. Barca focuses on solving the chronic problems of the existing agricultural market: the difficulty of predicting yields and the frequent price fluctuations resulting from it. By analyzing satellite data and accurately predicting yields, it reduces agricultural product price volatility, providing a stable and reasonable trading environment for both farmers and consumers. Recognizing this potential, the company is currently undertaking CNTTECH's IBK Changgong support program. Barca's core technological strength lies in its unique technology development that quantitatively identifies the growth status of plants using satellite wavelength sensors. Through this, it combines vast information such as satellite imagery, virtual data, and Ministry of Agriculture statistics to predict agricultural product prices up to three months in advance, suggesting optimal trading times. Furthermore, it builds an advanced prediction model by learning diverse data such as regional unit area, yield, crop maps, and quality of agricultural products from major producing areas using labeled maps. These data-driven precise predictions significantly reduce inefficiencies in agricultural product distribution and greatly contribute to building trust between suppliers and consumers. CEO Jeon Hwa-sung highly praised Barca, stating, "The agricultural product price and production information prediction service utilizing satellites has the characteristic of resolving existing uncertainties and providing reasonable trading times through direct transactions," and adding, "It is a company with a high probability of playing a very important role in the future agricultural market through its data-based sophisticated model." Barca is expected to play a leading role in transforming the paradigm of agriculture through advanced technology and data, and in building a sustainable agricultural product distribution ecosystem.