SPAO Implements AI Visitor Analytics Solution Nationwide

SPAO Declares Offline Store Intelligence with May-I's 'mAsh' Introduction: Accelerating AI-Based Customer Experience Innovation In the rapidly changing retail environment, the competitiveness of offline stores is determined by 'data' and 'personalized experiences.' Eland World's SPA brand SPAO has partnered with May-I, a video processing AI startup, to lead this future-oriented store strategy. The ambition is to implement next-generation retail experiences by precisely analyzing customer behavior patterns, introducing May-I's visitor data analysis solution 'mAsh' to over 80% of its nationwide stores. mAsh, supplied to a total of 101 SPAO stores, utilizes existing CCTV infrastructure to analyze the movements and behavior patterns of customers visiting the stores with ultra-high precision (98% accuracy). Beyond simply counting visitors, it deeply understands inflow characteristics by day and time, dwell time in specific areas, and even customer age groups, providing insights. SPAO was already active in data utilization, such as understanding the purchase journey through the introduction of RFID chips, but mAsh adds depth to its strategy by three-dimensionally analyzing customer behavior even in the 'pre-purchase' stage. This will become a crucial foundation for SPAO in establishing customized marketing strategies, from product display to store layout, and tailored to specific local commercial areas. May-I's technological prowess has already been proven through PoC (Proof of Concept) in SPAO stores. In particular, mAsh's core self-developed re-identification technology boasts an accuracy of 92%, outperforming the latest academic models (66%). Application to over 80% of stores has been completed, and with a goal of expanding to over 90% within the year, its performance and potential are clearly demonstrated. An official from SPAO's Big Data Team emphasized, "mAsh goes beyond simple data provision, offering strategic insights that enable agile responses to market changes and innovation in customer experience," adding, "It will play a pivotal role in maximizing the value provided by offline spaces." Kim Chan-gyu, CPO of May-I, stated his ambition, "The collaboration with global SPA brand SPAO is an important milestone demonstrating the outstanding value of mAsh," adding, "We will make a tangible contribution to increasing SPAO's sales and strengthening its competitiveness through data-driven operational innovation, and together, we will draw the future of K-retail." This collaboration is expected to become an exemplary case demonstrating how offline stores are evolving from mere sales spaces into areas that provide smart, data-driven customer experiences.