Socialus Launches YouTube Channel Equity Investment Program

Socialus, a YouTube channel operator, is bringing a fresh wind to the YouTube ecosystem by introducing an innovative investment program. Socialus announced on the 3rd that it has officially launched a model that provides initial operating funds to YouTube channels with growth potential, and in return, secures a portion of equity in those channels. This applies the venture capital (VC) model of investing in startups to acquire corporate equity to the YouTube channel ecosystem, and is expected to open new horizons for the creator business. Following the investment, Socialus plans to actively provide professional know-how for establishing channel growth strategies and maximizing profits, going beyond simple financial support. Through this, early-stage channels struggling to secure funding can establish a stable foundation for growth, and investing companies can enjoy the benefit of proactively securing marketing partners. Notably, CJ ENM's participation as a key partner in this program adds significant weight. Socialus plans to meticulously select target channels for investment, using the performance of the CJ OnStyle affiliate promotion, which begins on the 4th, as a key indicator. Yang Hyo-wook, CEO of Socialus, emphasized that they have been discovering channels with potential based on YouTube big data analysis capabilities accumulated over the past 10 years, and expressed ambitions to support early-stage channels experiencing financial difficulties and continuously expand the investment program through future collaborations with various companies.