Sikbom, Foodservice Ingredient Platform, Accelerates Growth with VIP Customer Focus

The open marketplace for food ingredients for restaurant owners, 'Sikbom,' operated by enterprise food tech company Marketboro, is continuing its remarkable growth based on the overwhelming loyalty of its high-frequency purchasing customers. The driving force behind Sikbom's core growth is its VIP customers. VIP members who purchase more than KRW 1 million per month account for 70% of the total Gross Merchandise Value (GMV), and although they comprise only about 25% of all customers, they boast formidable purchasing power, spending an average of approximately KRW 2.5 million per month. A solid repurchase rate (77%) and a 6-month retention rate (57%) clearly demonstrate the high loyalty of Sikbom's customers. In particular, the number of 'Diamond VIP' members who purchase over KRW 3 million per month has exceeded 1,000, with some demonstrating immense purchasing power, reaching KRW 20-30 million per month. Bolstered by this high growth, Sikbom achieved a remarkable feat on the 29th of last month by surpassing KRW 1 billion in daily transaction volume, and Marketboro is optimistic about achieving its first annual break-even point by the end of this year. The secret to Sikbom's success also lies in its excellent service. Currently, 4,000 enrolled distribution companies directly deliver over 200,000 SKUs (Stock Keeping Units) to restaurants before they open for business the next morning, and some distributors even provide delicate services like placing ingredients directly into refrigerators. Due to the open marketplace structure, buyers can compare prices from various distribution companies, ensuring reasonable price competitiveness at all times. A senior leader in charge of Sikbom's operations emphasized, "Growth was possible thanks to VIP customers who consistently purchase over KRW 1 million per month," and promised continuous growth through customer policy reforms such as service improvements for restaurant business owners, along with membership tier segmentation and expanded benefits.