Riiid Real Academy's Monthly Transactions Surge 60%, Expanding Education Market Influence

AI edutech startup Riiid's AI elementary English service, 'Real Academy,' has recorded explosive growth since its official launch last December, emerging as a new strong player in the elementary English education market. Showing a monthly average transaction growth rate of approximately 60%, it reached 380 million won in January and 600 million won in February, and is projected to exceed 1 billion won in March. This achievement is primarily due to a differentiated learning experience that aligns with the latest educational trends emphasizing creativity, critical thinking, and problem-solving skills. Real Academy is an output-oriented service specialized in strengthening English speaking and writing skills. Through AI-based personalized learning, it helps children develop self-directed learning habits by fostering interest without fear of making mistakes. The core is 1:1 conversational English writing classes with AI tutor 'LIA.' Students freely communicate with LIA to express their thoughts in English, naturally internalizing and maximizing their English skills through real-time customized feedback. Furthermore, live classes with native-speaking instructors provide an opportunity to apply sentences learned in writing to real conversations, enhancing practical English proficiency. Animation-based learning and game-based reviews with peers also contribute to improving real-life English expressions and usage skills. Real Academy's learning effectiveness is proven by its high participation rate. 61.8% of all learners complete two or more writing assignments weekly, with 41.1% completing three or more, and 12.2% completing five or more. This is a strong indicator that children are consistently learning and improving their English skills on their own. Lee Mi-hyung, Riiid's Head of Product PO, stated, "Real Academy helps children develop true English expressive power through a 'one output per day' experience and build balanced English skills at their own pace with AI-customized feedback," expressing the ambition to create a new paradigm for elementary English education that goes beyond learning to confident communication.