Rentry's Digital Innovation Drives ₩77 Billion Transactions in 3 Years

One-stop rental platform 'Rentree' has surpassed a cumulative transaction volume of 77 billion won in just three years since its service launch, leading digital innovation in the rental market. Officially launched in January 2022, Rentree recorded 5.6 billion won in its first year, 24.2 billion won the following year, and 36.3 billion won in 2024, demonstrating rapid growth. This is interpreted as a result of successfully driving digital transformation in the existing rental market, which had largely remained analog. Rentree established Korea's first rental quote comparison platform, allowing consumers to transparently receive information on monthly fees and cash support from sellers nationwide by simply inputting their desired products and conditions. This resolved a long-standing inconvenience for consumers who had to manually compare quotes from multiple companies, thereby changing the market landscape. In particular, by introducing a 'reverse auction' model where sellers directly propose quotes to buyers, and by conducting all consultations via in-app chat, Rentree significantly reduced the burden of personal information exposure. Thanks to this user-friendly approach, Rentree's quote comparison service rapidly expanded its user base, recording over 260,000 applications and more than 45,000 reviews. Initially focused on home appliances like water purifiers, bidets, and air purifiers, Rentree has expanded its product range to include TVs, laptops, and more. Recently, it has further broadened its scope to include internet installation services and tire rental services, meeting a diverse range of consumer needs. Recognizing its successful business expansion and market innovation potential, Rentree achieved a significant milestone by securing 2.6 billion won in Pre-A investment in November 2023 from Dasung Ventures, FuturePlay, D.CAMP, and Korea Credit Guarantee Fund, following seed investment from Mashup Ventures. Seo Hyun-dong, CEO of Rentree, presented a future vision, stating, "Beyond digital innovation in the traditional rental industry, we will continue to innovate through more aggressive business expansion in the physical subscription market." The next chapter Rentree will unfold in the rental market is eagerly anticipated.