Realworld Debuts in Cheongju, Experiential Entertainment Market Blooms

An experiential entertainment space promising new vitality and thrilling enjoyment to Cheongju, Chungcheongbuk-do has finally opened its doors! Realworld, a leader in operating multi-cultural spaces, announced that it successfully opened ‘Realworld Connect Hyundai Cheongju’ on June 27th. This Cheongju store is Realworld’s fourth offline branch, accelerating its nationwide expansion following the opening of the Gwangju store in May. Moving beyond a simple ride-centric theme park, it aims to be an ‘urban theme park’ that offers diverse experiences in the city center, providing enjoyment differentiated from existing offerings. ‘Realworld Connect Hyundai Cheongju’ is packed with rich experiential content for visitors. Arcade games such as ‘Rooms’, an open-concept escape room game full of unpredictable twists; ‘Clue’, a board game where visitors deduce like master detectives; and ‘Boom Boom Planet’, which stimulates both teamwork and brainpower, await visitors. All these contents are upgraded versions of popular offerings from the Seoul Seongsu-dong flagship store. The excitement has been extraordinary since the first day of opening. Long queues formed in front of the store, and weekend reservations were quickly sold out, indicating an explosive response. Notably, it recorded over 600 payment transactions on its opening day alone, clearly demonstrating the fervent interest and anticipation in the Cheongju area. CEO Song In-hyuk stated, "We have confirmed strong demand for Realworld content even outside of Seoul," and revealed plans to offer new experiences to customers in the second half of the year through expanded IP utilization for new content and an attractive character merchandise business. UniqueGood Company, which operates Realworld, is a specialist in LBE (Location Based Entertainment) and plans to continue utilizing idle spaces nationwide to spread its unique content. LBE is currently emerging as a key trend in the global entertainment industry, with even Netflix preparing for 'Netflix House'. It is anticipated what new wave Realworld's innovative attempts and expansion will bring to the domestic entertainment market.