Queenit Sees 145% Surge in Designer Brand Sales, Some Brands Up 18x

The 4050 lifestyle platform 'Queenit' is attracting industry attention by leading remarkable growth together with its onboarded designer brands. Last May, the average transaction volume of designer brands on Queenit surged by over 145% compared to the same period last year, and notably, three top-performing brands recorded an explosive sales increase of more than 18 times. This success is due to Queenit's deep understanding of its core 4050 customer base and its customized strategies. Queenit meticulously analyzed the tastes and consumption patterns of 4050 customers, who have high purchasing power and brand loyalty, and focused on 'branding support' to most attractively deliver the unique stories and styles of designer brands to them. By placing lookbooks and brand stories on the home screen, and by strengthening storytelling content like 'Today's Outfit' and 'Magazine Q' tailored to the 4050 generation's lifestyle, it allowed customers and brands to naturally connect. These contents recorded over 300,000 visits during May, proving their effectiveness. Beyond branding support, Queenit is also actively involved in practical operational support. It applies a reasonable commission policy compared to other platforms, supports a portion of marketing promotion costs, and helps expand brand exposure and sales through exclusive promotions like 'Designer Brand Week'. Thanks to this comprehensive support, women's designer brand 'MOMMET' achieved the feat of entering the TOP 5 within just one month of joining, and several other brands, including GENERAL IDEA and SIMPLERETRO, are experiencing continuous rapid growth. Thanks to strategic partnerships, the number of designer brands onboarded on Queenit has increased by 30% over the past year. Queenit continues its efforts for mutual growth by assigning a dedicated MD to all newly onboarded brands to provide close incubation, and by offering a 3-month commission reduction benefit exclusively to new brands joining by August. A Queenit official stated, "4050 customers value deep experiences with brands beyond simple product sales," adding, "We will continue to strengthen our capabilities as a true partner helping designer brands establish themselves in the market and scale up, and satisfy customers' broad shopping needs by expanding our vertical selections to include beauty, living, men's, and luxury goods." Queenit is also accelerating efforts to acquire new customers who value design sensibility and brands.