Punta Company Unveils 60 Indie Brands at Shinsegae Cheongdam Twelve

RetailTech specialized company Punta Company has transformed Shinsegae Cheongdam's new landmark, 'House of Shinsegae Cheongdam Twelve', into a special exhibition space for local independent brands. Beyond a mere food hall, 'House of Shinsegae Cheongdam Twelve', which pursues wellness and a sustainable lifestyle, heralds the innovative transformation of the former SSG Food Market Cheongdam branch. Here, Punta Company showcases over 300 products from approximately 60 carefully selected local independent brands, offering visitors a new experience. In addition to diverse categories such as convenience meals, healthy snacks, desserts, beverages, and dairy products, it also encompasses the unique stories of each brand and the passion of their creators. The careful arrangement that allows brands to naturally blend into the space is particularly noteworthy. Even before its entry into Cheongdam Twelve, Punta Company has consistently introduced local independent brands in major distribution channels such as Shinsegae Department Store Gangnam branch and Main store. By supporting the entire process from brand discovery to distribution and market supply, it has served as a strong partner, enabling promising brands to grow stably. Punta Company's efforts, which have continuously expanded the contact points between local independent brands and consumers in this way, are shining even brighter through this collaboration. Jang Jin-ho, CEO of Punta Company, stated, “The know-how in discovering and operating local independent brands, accumulated through collaborations with various premium channels, is the fruit of this Cheongdam Twelve curation,” adding, “We will continue to build a distribution ecosystem where the authentic stories of local independent brands are fully delivered to consumers.”