Pulpit Supplies AI Rock Climbing Shoe Recommendation Solution to Nelson Sports

Finding the perfect climbing shoes online can sometimes feel as challenging as climbing a rugged rock face. However, Pulfitt, a leading AI fit-tech startup, is partnering with Nelson Sports, an outdoor specialty brand, to solve this dilemma. Pulfitt will provide Nelson Sports with an innovative AI-powered climbing shoe recommendation solution. Pulfitt's AI, boasting over 2.5 million cumulative customer foot shape analysis data points and an impressive recommendation accuracy nearing 96%, finds truly 'customized' climbing shoes for online shoppers. Crucially, considering the unique characteristics of climbing shoes where toe shape and structure significantly impact performance, the solution precisely measures each customer's toe form and provides optimal recommendations tailored to 6 distinct toe types. For Nelson Sports, this means providing online customers, who previously struggled with purchasing, with an exceptionally refined and satisfying shopping experience, which is naturally expected to lead to additional sales growth. Starting with this collaboration with Nelson Sports, Pulfitt plans to expand its solution application to various specialized footwear markets, including performance shoes and hiking boots, to fundamentally resolve online customers' long-standing sizing concerns. Lee Seon-yong, CEO of Pulfitt, emphasized that accurate online fit information and a structure allowing customers to choose for themselves are crucial for brand trust, expressing the ambition to firmly establish Pulfitt as a leading fit-tech company in the specialized footwear market. Pulfitt, which demonstrated robust growth by attracting 4 billion won in Series A follow-on investment in 2022, is solidifying its unique position in the fit-tech sector by securing leading domestic and international brands such as ABC-MART, Prospecs, and Columbia Sportswear as key clients.