Posty's Transaction Volume Surges 20x in 4 Years

## Posty, Captivating the 4050 Generation, Emerges as a New Powerhouse in the Online Fashion Market Kakao Style's 4050 fashion platform 'Posty' has emerged as an unrivaled powerhouse in the online fashion market for middle-aged and senior generations, setting an astonishing record of 20-fold growth in transaction volume just four years after its launch. First introduced in July 2021, Posty has shown a steep upward curve by expanding its target customer-tailored services and product categories. Its transaction volume for the first half of 2025 increased by 30% year-on-year, representing an explosive growth of over 20 times (2090%) compared to its launch. It has successfully established itself in the market with remarkable growth year after year. This growth trend is evident across various indicators, including the number of partnered brands surpassing 3,500 (a 52% increase year-on-year), a 247% increase in new registered customers, and a surge of over 10 times (997%) in purchasing customers. Its cumulative number of members skyrocketed by 2279% in just four years, quickly spreading through word-of-mouth among middle-aged and senior generations. Established offline brands like Esquire (127%), She'sMISS (90%), and MOJO.S.PHINE (42%) are also significantly expanding their online presence through Posty. The key secret to Posty's success is 'live broadcasting.' Introduced in October 2022, live broadcasting gained significant popularity in a home shopping format familiar to the 4060 generation. With an increase in broadcast frequency and the provision of long-form and short-form video content, product information is delivered more vividly. Furthermore, shopping convenience has been maximized through a personalized product 'recommendation' feature that analyzes customer behavior patterns, and an intuitive home screen UI/UX overhaul. Various other services such as tailored information for men, raffles, and team purchases have also contributed to increasing customer satisfaction. A Kakao Style official stated, "This is the result of advanced services based on a deep understanding of our target customer base," emphasizing that Posty "will provide a differentiated experience to become a companion on the journey for middle-aged and senior generations to find their own style, beyond just a place to buy clothes." Posty sets a new standard for the online fashion market for middle-aged and senior generations, making its future endeavors even more anticipated.