Plan On Mars: Virtual Startup Morning Coffee No. 1108

The YouTube program 'Startup Morning Coffee,' led by CEO Jeon Hwa-seong, is broadcast live every day at 8:40 AM via the 'Jeon Hwa-seong's CNTV' channel, firmly establishing itself as a platform that deeply highlights the core competencies and market potential of promising startups. In this program, which communicates with viewers through real-time comments and provides broad and useful information about the startup ecosystem, Plan On Mars, a company leading innovation in the entertainment content XR (Extended Reality) sector, was recently introduced, attracting significant attention. Plan On Mars is a specialized production company that has developed and produced over 80 3D content pieces based on Unreal Engine over the past five years, solidifying its unique technological prowess and business foundation. By optimizing its development and production pipeline, the company has achieved high productivity while simultaneously shortening processes and increasing labor cost efficiency, effectively 'catching two rabbits.' This leads to rapid MVP (Minimum Viable Product) creation and market validation capabilities, proving Plan On Mars' agile responsiveness in a rapidly changing digital environment. Currently, it is taking a further leap forward by participating in CNTTech's Campus Town support program. Plan On Mars' core competitiveness lies in its XR content production technology optimized for online live platforms such as TikTok Live. They developed a TikTok Live auxiliary control tower that provides real-time voice translation, fan management, and event features, implementing real-time voice conversion and text delivery functions to enable Korean projects to communicate with international viewers without language barriers. This technology has evolved to naturally combine live content with virtual spaces, accumulating expertise in 3D live streaming technology. Additionally, they offer high-quality 3D simulation video production services using Unreal Engine and other tools, expanding their technological spectrum. Based on diverse performance experiences, including 3D live-action shows and cases combining VR with performances, they are actively pursuing business expansion based on character IP and virtual characters, thereby opening new horizons in entertainment. CEO Jeon Hwa-seong evaluated Plan On Mars, stating, "It possesses immense growth potential based on its extensive experience and outstanding technological capabilities in the entertainment content sector." He continued, "It is clear that by utilizing XR technology to provide a new dimension of entertainment experience unlike before, it will grow into a leading company that garners attention in the global market," expressing strong anticipation for Plan On Mars' future. Plan On Mars is expected to realize immersive virtual experiences through the convergence of technology and art, bringing a fresh wave to the global entertainment market.