PitchAI, SoluM Strengthen Strategic Cooperation

P2ACH AI, a leader in AI-based Digital Out-of-Home (DOOH) advertising solutions, has successfully closed a Pre-A investment round of 3 billion Korean Won and is now full steam ahead with its strategic collaboration with global retail technology company SOLUM. This is more than just fundraising; it signals the start of a powerful synergy poised to transform the paradigm of the future retail media market. SOLUM participated as a strategic investor, confident that P2ACH AI's innovative vision AI technology would create explosive synergy when combined with its ESL (Electronic Shelf Label) and digital signage solutions. SOLUM, boasting unrivaled technological prowess in wireless communication and digital display, has already demonstrated through its AI-integrated retail media platform achievements such as increased sales, operational efficiency, and the creation of new advertising revenue models through in-store customer behavior analysis and personalized advertising. Now, with P2ACH AI's sophisticated vision AI technology integrated into SOLUM's robust retail infrastructure, offline stores will evolve beyond mere sales spaces into hyper-personalized media hubs that interact with customers in real-time. P2ACH AI's core technologies—ad data analysis, viewer analysis, and personalized ad delivery functions—will be organically linked with SOLUM's ESL and digital signage, enabling real-time detection of store visitors' characteristics and behaviors and the delivery of optimized content. Through this collaboration, both companies will offer advertisers and retailers alike data-driven precise marketing strategies and innovative customer experiences. By precisely measuring advertising effectiveness and deeply analyzing customer behavior data within offline stores, it is expected to maximize advertising efficiency and open up opportunities to create new dimensions of advertising revenue models. Based on its solid partnership with SOLUM, P2ACH AI plans to expand its business into various distribution channels, including large retail chains, convenience stores, and shopping malls both domestically and internationally, and accelerate its entry into the global market. This strategic collaboration will broaden the horizons of future retail media, and serve as a crucial turning point that will set new standards and drive innovation in the digital out-of-home advertising market.