Pinkfong Drives Global Content Expansion as Baby Shark Turns 10

The Pinkfong Company announced its core growth strategy for 2025, declaring its leap to become a 'game changer' that will reshape the global family entertainment market. Under the leadership of CEO Kim Min-seok, on the occasion of the 10th anniversary of its flagship IP 'Baby Shark', the vision is to secure next-generation growth engines through content innovation spanning borders and industries, strengthening fandom, and expanding B2B business. Since its founding in 2010, the company has provided content with unique IPs such as 'Pinkfong' and 'Baby Shark' across 244 regions and 25 languages worldwide. It boasts accumulated YouTube views of 140 billion and 240 million subscribers, and notably, 'Pinkfong Baby Shark Dance' firmly holds the top spot for most YouTube views with 15.6 billion views. The company's push into the global market is further accelerating. Following the US, China, Hong Kong, and Singapore, a fifth overseas subsidiary has been established in Tokyo, with Joo Hye-min, Chief Business Officer (CBO), concurrently serving as the head of the Japanese subsidiary, to fully expand content distribution, offline performances, and partnership businesses. Already in the Japanese market, remarkable achievements include 128,000 visitors to the 'Little Planet' kids' café pop-up store (132% increase year-on-year), successful collaboration with convenience store 'Lawson', and 130,000 soundbooks sold in just six months. The content lineup is also robust. A sequel to 'Pinkfong Cinema Concert', which ranked in Netflix's Top 10 in 18 countries, will be released, and through the 'Everyday Joy' campaign celebrating Baby Shark's 10th anniversary, unique projects such as collaboration with the London Symphony Orchestra and a pop-up theme park will be unveiled. 'Bebefinn', with 26 billion YouTube views, returns with Season 4, expanding its world-view centered around the protagonist 'Finn's' family, and a brand film encompassing various IPs is also planned for release. Furthermore, The Pinkfong Company is strengthening its position in B2B solution businesses and educational content. Based on its YouTube operational know-how accumulated from 140 billion views, it will provide channel and ad operation consulting and launch YouTube ad products for partners. 'Pinkfong Hangeul Playground', developed in collaboration with KT, recorded 1.45 million uses within five months of its launch, and the Gyeonggi Provincial Office of Education has adopted the 'Pinkfong Plus' app for its multicultural education program, demonstrating active expansion into the education market. CEO Kim Min-seok stated, "We have proven our influence as a global family entertainment company," adding, "We will bring innovation to the content and platform industry through accelerated penetration of overseas markets with the establishment of the Japanese subsidiary, a new content lineup, and B2B solution businesses."