Pichuring Accelerates Asian Market Expansion with Japan Startup Expo

Featuring, a leading global SNS data analysis company, successfully showcased its AI all-in-one influencer marketing solution, 'Featuring Japan,' at 'Startup JAPAN EXPO 2025,' launching a strong signal for its entry into the Japanese market. This expo, hosted by Sansan, Japan's largest B2B SaaS company, was held from May 8th to 9th at Tokyo Big Sight, concluding with immense interest as over 380 companies, a 30% increase from the previous year, and a record-breaking 7,000 visitors on the first day flocked to the event. Featuring demonstrated its 'Featuring Japan' solution to approximately 300 visitors who came to its booth, drawing significant attention from on-site attendees. Participants expressed high satisfaction with the solution as they directly explored influencers and checked the expected efficiency of marketing campaigns. In particular, Featuring participated in the 'FUNDeal' program, which seeks strategic collaborations with promising local Japanese startups, engaging in active business communication, thereby enhancing brand awareness within the Japanese B2B market and establishing a solid foundation for future partnership expansion. Featuring, which is accelerating its entry into overseas markets by launching 'Featuring Japan,' a local service in Japan, and the 'Global Influencer Marketing Package' for companies entering the North American and Japanese markets last year, provides an innovative service through 'Featuring Japan' that dramatically reduces existing workloads by approximately 90% by automating all processes from influencer selection to outreach, campaign management, and performance analysis using AI. Jang Ji-hoon, CEO of Featuring, stated, "This exhibition was a very valuable opportunity to actively promote the Featuring Japan solution and explore possibilities for open innovation collaborations with various local companies." He further expressed a strong ambition, saying, "We plan to strengthen the Korea-Japan cross-border marketing business model through the establishment of a local subsidiary in Japan, create numerous global success stories, and accelerate sales growth within the Japanese market." Based on its unique 'Featuring AI' data engine that collects and analyzes over 16 million influencer channels and 300 million social media content pieces domestically and internationally in real-time, Featuring is leading the market by providing 'Featuring' and 'Data Effect,' a customized social media data analysis solution for businesses, to over 14,000 clients. Featuring, which surpassed 5 billion won in sales last year based on its proprietary AI technology and is recording a high average annual growth rate of 52.3%, is accelerating its business expansion with the goal of leaping towards an 'SNS Marketing Super App' that encompasses commerce and SNS management beyond influencer marketing.