Phone-based Startup #1081: Daewon Next's Innovation and Growth Story

"Startup Morning Coffee," a YouTube program hosted by CEO Jeon Hwa-seong, meets viewers live every day at 8:40 AM through the 'Jeon Hwa-seong's CNTV' channel. This program deeply illuminates the core competencies and market potential of promising startups, providing a practical platform for information exchange to those interested in the startup ecosystem through real-time comment interaction. Recently, "Startup Morning Coffee" garnered attention by introducing Daewon Next, a startup that operates 'Tennis Groove,' an unmanned indoor tennis practice facility. Daewon Next integrates AI-based technology to provide an innovative environment where users can practice tennis and improve their skills regardless of time or place. In particular, the system that allows precise feedback without a coach has received great responses from users of various levels, from beginners to advanced tennis players. Currently, Daewon Next is accelerating its growth through CNT Tech's sports accelerating support program. The core of Tennis Groove lies in its AI-based precise swing analysis and feedback system. By meticulously analyzing the user's swing trajectory, speed, and posture in real-time and providing immediate points for improvement, it allows users to experience an effect similar to having a personal coach. Furthermore, it's noteworthy that user convenience has been maximized by introducing an unmanned kiosk system, allowing the entire process from reservation to entry and practice to be conveniently utilized non-face-to-face. CEO Jeon Hwa-seong highly praised Daewon Next's growth potential. He predicted that in the current market, where the demand for personalized unmanned practice facilities is increasing in conjunction with the growing tennis population, Daewon Next will successfully complement the limitations of existing tennis lessons and create new market opportunities through sophisticated analysis using AI technology and non-face-to-face services. He added a comment that it is expected to further strengthen data-based personalized lesson content and bring innovative changes to the tennis education market through aggressive branch expansion in the future.