Peach AI, Generadius, Dottio: Latest Corporate Trends

The Ministry of SMEs and Startups' private investment-led tech startup support program, TIPS (Tech Incubator Program for Startup), is gaining attention for providing a powerful stepping stone for innovative startups to leap forward. Recently, numerous promising companies have been successively selected for TIPS and Deep Tech TIPS, firmly demonstrating their technological prowess and growth potential. **PitchAI: Opening the Future of AI-Based Out-of-Home Advertising** First, PitchAI, which is leading the digital transformation of the AI-based out-of-home (DOOH) advertising market, has earned the prestigious 'Deep Tech TIPS' selection. This program supports companies with 'super-gap' technologies with up to KRW 1.7 billion in large-scale R&D and commercialization funds over three years. PitchAI plans to accelerate its global market expansion by leveraging vision AI to overcome the limitations of OOH advertising effectiveness analysis and customized delivery. CEO Lee Dong-yeol declared that this selection will deepen their technology development and change the paradigm of the global advertising market. **Generdious: Alleviating the Realistic Difficulties of Self-Employed Individuals** Generdious, which has solved the challenges faced by self-employed individuals in an innovative way, has also been named to TIPS with its AI menu board solution 'OQ'. Promoting 'no installation, no learning,' OQ dramatically reduces the operational burden on self-employed individuals unfamiliar with IT by automating menu creation, modification, multi-language support, and payment integration solely through QR codes. Its user-centric approach, which eliminates the time and cost associated with replacing existing systems, has gained the trust of investors, leading to successful early-stage investment attraction and TIPS selection, and is rapidly gaining traction among aspiring entrepreneurs. **Dotio: Leading HR Tech Innovation** In the HR tech sector, Dotio, which developed the HR management automation solution 'Binder,' achieved the remarkable feat of being selected for TIPS. Grown with the support of deep tech accelerator Bluepoint Partners, Dotio is automating repetitive tasks for HR managers through 'Binder' and contributing to faster organizational adaptation for new employees and reduced early turnover rates with AI-based onboarding. This TIPS selection will be a crucial turning point for advancing Binder and strengthening its leadership in the domestic and international HR tech markets. CEO Kim Tae-hoon expressed his ambition to spread efficient HR management experiences through service advancement and reflection of customer needs. As such, the TIPS program provides a powerful opportunity for startups with both innovative technology and marketability to grow further and leap onto the global stage, injecting vitality into South Korea's startup ecosystem.