Parenting Startup Konny by Erin Exceeds ₩50 Billion in 2024 Annual Sales

Konny by Erin, which operates the global parenting lifestyle brand 'Konny,' is attracting attention for its explosive growth. Last year, it achieved annual sales of 50.2 billion won, showing a remarkable 58% surge compared to the previous year (31.7 billion won). This is a continuous growth since its founding and a result that proves its profitability with an operating profit of 7.9 billion won (operating profit margin of 15.8%). In particular, overseas sales accounted for 60% of the total, solidifying its position as a global brand. There are several key factors behind this success. First, the consistent popularity of existing categories such as the Konny Baby Carrier (cumulative sales exceeding 1.4 million units) and bibs, combined with a new category expansion strategy into newborn and infant apparel, proved effective. Additionally, balanced growth in over 110 countries worldwide, including Japan, Greater China, and North America, has strengthened its competitiveness in the global market. Furthermore, proactive investment in operational infrastructure, including production, logistics, inventory management, and data systems, has supported stable growth. Konny by Erin strongly adheres to a D2C (Direct to Consumer) business model that minimizes distribution margins and directly listens to customer feedback. Over 60% of total sales occur through its own online store, and this proportion expanded to 68.6% in 2024. Based on this growth momentum, Konny by Erin has set even more ambitious goals. It announced its ambition to achieve annual sales of 80 billion won this year, surpass 100 billion won in 2026, and reach 1 trillion won in annual sales within the next 10 years. To achieve this, it plans to spare no effort in comprehensive investments, including expanding categories and global markets, as well as product localization, production, logistics, and marketing. CEO Lim Yi-rang presented a vision stating, "To realize Konny's mission of 'making parents' lives easier and more stylish,' we will strengthen core competencies, continue talent recruitment and infrastructure investment, and leap forward as a global top-tier infant and children's lifestyle brand."