OLLA Fintech Launches 'O-Fin' B2B Deferred Payment to Boost Merchant Sales

## A New Horizon for Resolving Corporate Funding Shortages: Ollafin Tech Officially Launches B2B BNPL 'Ofin' Good news has arrived for companies struggling between securing inventory and operating funds. Ollafin Tech, an expert in pre-settlement services, has officially launched 'Ofin,' a Buy Now, Pay Later (BNPL) service specialized for the business-to-business (B2B) market, presenting a new solution for businesses to secure liquidity. Ofin simply integrates with sales platforms operating for businesses, providing a post-payment function. When a purchasing company pays through Ofin, Ofin immediately pre-pays the product cost to the sales platform, and the purchasing company then pays Ofin within 1 to 3 months after receiving the product. This intuitive structure helps companies quickly utilize necessary funds without complex financial procedures. This innovative service serves as a powerful source of liquidity, especially for purchasing companies such as small business owners or sellers who experience financial burdens when securing inventory. It enables them to proactively pursue business expansion and sales growth by sufficiently securing inventory when needed. Simultaneously, sales platforms can expect an increase in overall sales and average transaction value as purchasing companies' buying power is enhanced with the adoption of Ofin. Moreover, the fact that sales platforms receive immediate settlement of payments, ensuring stable cash flow, significantly contributes to business stability. The BNPL market, which is rapidly expanding beyond the B2C sector into the B2B market, is highly regarded for its immense potential. According to a Hana Financial Institute report from last September, the B2B BNPL market size is a staggering 4 to 5 times larger than the B2C market, and its growth potential is garnering even more attention in the current economic climate where the importance of corporate cash flow management is increasing. Ofin's launch is emerging as a powerful alternative to provide tangible assistance to businesses amidst these market trends. Kim Sang-soo, CEO of Ollafin Tech, emphasized, "We have implemented Ofin's easy integration and user-friendly experience through an advanced corporate evaluation model developed while operating over 5 trillion won in pre-settlement services," adding his ambition, "Based on our accumulated fintech technology, we will continuously expand into a financial infrastructure that provides tangible help to businesses." Ofin's launch is expected to go beyond simply expanding payment services, opening new avenues for businesses to grow without financial constraints. Ofin's future endeavors, poised to revitalize the business-to-business transaction market, are highly anticipated.