Ol My Tour Intensifies China Tongcheng Travel and Chinese Market Strategy

AI-based global accommodation solutions company All My Tour is cooperating with Chinese giant online travel agency (OTA) Tongcheng-Elong to introduce approximately 50,000 premium rooms in Korea to the Chinese market in real-time. This is a strategic move to fully commence the penetration of Korean tourism products into the Chinese market. Tongcheng-Elong, established in 2018, is a leading Chinese OTA that has surpassed 200 million monthly active users (MAU) as of 2024, based on powerful distribution networks such as WeChat and QQ. It particularly boasts a high market share among China's MZ generation and residents of small and medium-sized cities. The two companies, which established their system for about a year after signing a partnership in August last year, noted that Korea is gaining popularity as a short-haul overseas travel destination in the Chinese market. Starting this July, approximately 50,000 premium rooms, including hotels, resorts, and residences, in areas highly preferred by Chinese tourists such as Seoul, Busan, and Jeju, will be sold in real-time on the Tongcheng-Elong platform. This collaboration goes beyond simple room supply and is on a strategic level, promoting joint marketing and content differentiation in the inbound Free Independent Traveler (FIT) market. The primary targets are particularly Chinese youth and residents of small and medium-sized cities (such as Chongqing, Hangzhou, Changsha, Anhui) who prefer content-centric travel over reasonable costs. They plan to introduce customized products incorporating unique Korean elements such as K-culture, premium shopping, medical tourism linked to hospitals, and outdoor experiences. They also plan to continue joint marketing campaigns and data-driven optimization strategies targeting major Chinese holiday seasons such as Chinese New Year and National Day. A Tongcheng-Elong official stated, "Korea is a popular short-haul destination for Chinese people, and there is high demand for places rich in natural content, especially like Jeju." The official expressed great anticipation for content marketing collaboration with All My Tour to target Chinese youth who are familiar with social media. Jung Hyun-il, co-CEO of All My Tour, stated his ambition, "Through this collaboration, we will strengthen the local competitiveness of K-accommodation content and expand our global distribution network to leap forward as the No. 1 B2B bed bank in Northeast Asia."