Nudge Healthcare's Dain Acquires Troost

Nudge Healthcare has acquired the mental healthcare platform Troost through its subsidiary Dain, establishing itself as a frontrunner poised to revolutionize the mental health market. With this acquisition as a stepping stone, it has officially launched 'Nudge EAP', an integrated mental care platform encompassing both corporations and individuals, and is accelerating efforts to secure market dominance. By bringing Troost into its fold, following the EAP (Employee Assistance Program) specialist company Dain last year, Nudge Healthcare has completed an unrivaled comprehensive portfolio in the domestic mental health management sector. This has allowed it to secure overwhelming market leadership not only in physical health but also in mental health care. Troost, a pioneering platform for non-face-to-face psychological counseling, has been highly acclaimed for providing customized solutions to a wide range of users, from those experiencing mild depression to those requiring professional treatment, and even chronic patients needing long-term management. Notably, it offers a diverse range of mental health management services on a single platform, including non-face-to-face counseling, self-care programs, AI chatbots, and information on psychiatry and medication. Its introduction of data-driven AI solutions, a first in the industry, to maximize efficiency is particularly noteworthy. Now, Troost's services will also be integrated with Nudge Healthcare's flagship health management app, 'Cashwalk', significantly enhancing accessibility. Cashwalk users can easily access various mental health self-diagnoses, such as depression tests, self-esteem tests, and MBTI depression tests, via the Troost icon within the app. Furthermore, they will be provided with sounds contributing to mental and physical stability, sleep music, famous quotes and lines, audiobook content, as well as community features that facilitate user interaction, enabling them to actively manage their mental health in their daily lives. A representative from Humart Company pointed out, "Despite the increased interest in mental health, the barrier to professional help remains high," and expressed anticipation, stating, "Through synergy with Nudge Healthcare, we will help more people access mental health management easily and conveniently." Park Jeong-sin, CEO of Nudge Healthcare, also declared his ambition, "Through the acquisitions of Dain and Troost, we will create powerful synergy in the mental healthcare sector and contribute to users' healthy lives by providing innovative psychological solutions encompassing both B2B and B2C more easily and conveniently." Nudge Healthcare's latest move is expected to lead the popularization of mental health management and present a new paradigm.