NotiFly Selected for Stanford StartX

## Graybox Selected for Stanford StartX Accelerator… Full-scale Global Expansion of CRM Solution 'Notifly' Begins Graybox, which operates 'Notifly,' a customer relationship management (CRM) marketing automation solution, was finally selected for 'StartX,' a prestigious startup accelerator program at Stanford University in the U.S., thereby laying important groundwork for entering the global market. StartX is a long-standing accelerator that helps startups founded by Stanford University alumni and current students enter Silicon Valley. Based on close cooperation with Stanford, it provides customized mentoring, investment connections, product validation, and networking to companies in innovative fields such as healthcare, AI, hardware, and B2B SaaS. As only companies that pass its rigorous screening process gain valuable opportunities for U.S. market entry and local network building, Graybox's selection is interpreted as a recognition of its technological capabilities and global market potential. Graybox had previously focused on advancing its technology and expanding its market by attracting pre-Series A investment from Schmidt and Mashup Ventures. These efforts led to its selection for StartX, achieving external validation of its technological prowess and global expansion potential. Graybox's core solution, 'Notifly,' is a CRM marketing automation platform that helps companies send personalized messages in real-time through various channels such as push notifications, emails, and Kakao AlimTalk, based on customer behavioral data. Numerous domestic companies are maximizing customer communication efficiency through Notifly. Notably, in April, it began offering user-behavior-based scenario execution capabilities without separate code development, through integration with Naver Shopping and Cafe24. Integration with major data analysis solutions such as Amplitude and Mixpanel is also a strength. Notifly has been adopted by over 80 companies, including SK Rent-a-Car, Class101, and Cash Slide, just 1 year and 7 months after its launch, and has demonstrated rapid growth, surpassing 200 million cumulative messages sent. Lee Min-yong, CEO of Graybox, who holds a Ph.D. in statistics from Stanford University, gained global experience at Airbnb and served as Head of Data at Banksalad. CEO Lee stated, "We have successfully taken an important first step into the U.S. market," adding, "Through our participation in StartX, we will focus on expanding our local network and solidifying our practical market entry strategies." Building on this StartX selection, Graybox plans to accelerate its global expansion, including into the U.S. market, attract additional investment, and expand global partnerships.