NOL Unveils 'AI Nori,' a Conversational AI Travel Recommender

NOL, operated by NOL Universe, has finally unveiled an innovative AI service for domestic travelers! Named 'AI Nori', you can now receive recommendations for personalized domestic accommodations and leisure products from a conversational AI...

Dec 22, 2025 - 00:00
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NOL Unveils 'AI Nori,' a Conversational AI Travel Recommender
NOL, operated by NOL Universe, has finally unveiled an innovative AI service for domestic travelers! Named 'AI Nori', you can now receive recommendations for personalized domestic accommodations and leisure products from a conversational AI, instead of complicated searches. Don't struggle with travel planning any longer. Simply ask questions in natural language, like "Tell me a good Jeju pension to go with pets" or "Recommend a quiet, atmospheric accommodation." AI Nori will meticulously analyze your preferences and conditions, then present you with the optimal choices. You can compare several candidates at a glance, and even receive recommendations for leisure products related to the accommodation, allowing you to create the perfect travel plan. This service is an expansion into the domestic market of the beta service launched for overseas packages last November, and was built upon Google Cloud's cutting-edge technologies, Gemini and Vertex AI. With the application of hybrid search, which precisely grasps customer intent, and image search optimization technology, even smarter and more accurate recommendations have become possible. NOL plans to continue making all customer travel choices, from accommodations to activities, easier and more enjoyable through integrated recommendations across categories. Kim Young-jin, Leader of NOL Universe's Data Solution Platform, stated, "AI Nori is an exploration partner that helps customers quickly find the information they want and prepare for their journey more comfortably," emphasizing, "We will connect the excitement that runs from the start to the end of a trip with technology, continuously offering suggestions tailored to customers' tastes and moments." Now, start your own exciting journey with AI Nori!

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