Naver Unveils AI Shopping App Powered by HyperClovaX

## Naver, Opens the Door to the AI Shopping Era: Official Launch of the 'Naver Plus Store' App Naver officially launched its innovative shopping platform, the ‘Naver Plus Store’ app, on the 12th, opening the curtain on the AI commerce era. This app is based on generative AI technology developed in-house by Naver. It leverages Naver's HyperClovaX technology, focusing on delivering an optimized shopping experience to each individual customer. The core of the app is 'hyper-personalized product recommendations.' Beyond vast product data, Naver Plus Store meticulously analyzes user preferences, past purchase history, and even current context and intent, proposing optimal products and customized benefits like a dedicated shopping advisor. This is expected to simultaneously provide customers with the joy of discovering desired products faster and more easily, and sellers with strategic opportunities to expand their reach to high-potential buyers. A particularly noteworthy feature is the ‘AI Shopping Guide.’ Even product information requiring specialized knowledge is kindly guided by AI. For example, when searching for 'laptop,' AI acts as a smart guide, finding optimal products based on usage purposes such as 'for design work,' 'highly portable,' or 'for high-performance gaming.' Currently, it is primarily applied to electronics categories like laptops, mobile phones, refrigerators, and air conditioners, with its scope gradually expanding. In the ‘Discover’ tab, popular products reflecting the latest trends are vividly introduced through short-form content of approximately 30 seconds, supporting users in exploring various product categories and making immediate purchases. To celebrate the app's launch, abundant benefits have also been prepared. Starting on the 12th, first-time buyers will receive a 10% discount coupon for purchases over 20,000 won. From the 17th to the 30th, the ‘Naver Plus Store Open Week’ event will distribute daily 10% and 15% discount coupons on a first-come, first-served basis. Naver Plus membership holders can enjoy up to an additional 15% benefit through extra accumulation. Delivery services have also been upgraded. ‘Naver Delivery (N-Delivery)’ offers various options tailored to customer needs, including same-day delivery, next-day delivery, Sunday delivery, and preferred-date delivery. Naver Plus membership holders can experience ultimate convenience, including free shipping, free returns/exchanges for purchases over 10,000 won, and access to a 24-hour customer service center. Choi Soo-yeon, CEO of Naver, emphasized that this app launch will further expand Naver's shopping ecosystem and innovatively upgrade the user experience. Kim Joo-gwan, Head of Naver Shopping Product Division, announced plans to introduce quick commerce within the first half of the year, signaling enhanced service competitiveness. Lee Yoon-sook, Head of Naver Shopping Business Division, explained that large-scale marketing will serve as a stepping stone for accumulating data to advance AI recommendation features, expressing anticipation for the app's successful establishment. Naver Plus Store is drawing attention for changing the paradigm of shopping through AI technology, offering users a new dimension of convenience and satisfaction.