Morangs Launches 'Zipy,' a Social App to Connect and Support Musicians

Morangs introduces ‘ZiFi,’ a music-based social discovery service, proposing a new communication method for the MZ generation. Centered on two key keywords – music and romance – ZiFi aims to be a space where the younger generation can comfortably interact, even in a saturated market. Beyond being just an app that arranges meetings, ZiFi is a unique music platform that supports and champions musicians. It offers an opportunity for countless musicians, whose music goes unnoticed among the flood of daily releases, to connect with the public, overcoming the barriers of major platforms. ZiFi users naturally listen to and share music together during the social discovery process, creating a virtuous cycle where good music spreads by word-of-mouth, leading to genuine fandom and financial support for musicians. Furthermore, ZiFi moves away from existing social discovery services that focus on spontaneous and fleeting encounters. It focuses on natural relationship building, where users get to know each other over a longer period, rather than artificial matching. Characterized by an autonomous operating model instead of strict member management, users can share their stories in a diary format and experience the unique opportunity of listening to songs created by musicians, inspired by those stories, at online lounge concerts. This innovative approach is expected to contribute to dispelling the negative perceptions associated with existing social discovery services. Through music, a universally empathetic content, ZiFi offers a diverse range of experiences beyond simply finding a romantic partner, allowing users to discover and enjoy new music. Na Gi-woon, CEO of Morangs, emphasized, "The harmony between human romantic emotions and music, along with the joy of watching the popularity rankings of music from the musicians you support change, is ZiFi's special charm." He also revealed ambitious plans to rapidly expand worldwide, beyond Japan and China, by leveraging its domestic success and spearheading K-POP services.