MGS 2025 Draws 3,000 for Comprehensive AI Marketing Strategies

Mapping the Marketing Landscape in the AI Era: AB180 Successfully Hosts ‘MGS 2025’ The 6th ‘Modern Growth Stack 2025 (MGS 2025)’ conference, hosted by AI-based marketing technology company AB180, successfully concluded on the 5th at COEX in Seoul. Under the theme ‘Lead with Data, Win with AI,’ the conference deeply explored domestic and international marketing trends and AI strategies, attracting over 3,000 industry professionals. Nineteen leading companies, including AB180, Amplitude, and Braze, participated as sponsors, and 57 experts shared the latest insights through 38 lectures across three tracks. Nam Sung-pil, CEO of AB180, emphasized in his opening keynote that AI agents are redefining the role of existing SaaS, asserting that the organic combination of AI and SaaS is key to marketing innovation. In the main hall, AI utilization cases from global companies were spotlighted. Shahid Nizami, VP of Braze APAC, presented customer engagement strategies through AI, while Matt Bennett, VP of Amplitude APJ, suggested ways to improve conversion rates and ROI using ‘Amplitude AI Agent.’ Jung Heon-jae, CEO of AB180, proposed optimal role division criteria between humans and AI in the era of AI marketing. Successful AI marketing application cases by domestic companies also garnered significant attention. Experts from leading companies like Naver, Toss, and Wrtn shared their know-how on AI-based targeting, automation, and business ecosystem design. In the Growth Hall, in particular, practical experience and knowledge were delivered, including challenges and success conditions for adopting AI marketing, user acquisition know-how, Toss's advertising strategies utilizing vast financial data, and B2B marketing methodologies. The Play Hall offered a glimpse into the future of the mobile gaming industry. Activision, Rilagames, and others discussed user acquisition and monetization strategies, presenting AI-based creative testing and global marketing strategies. CEO Nam Sung-pil and Yoon Tae-won, Head of NCSOFT, discussed casual game trends and the future of AI-based games in a dialogue titled ‘Innovation in the Gaming Industry Led by Data and AI.’ In addition to the sessions, various side events were successfully operated, including 19 partner booths, a hands-on lab, and a business matching program with 120 participating teams. AB180 has self-developed ‘Airbridge’ (marketing performance measurement) and ‘Airflux’ (game ad revenue optimization) solutions, and as the official Korean partner of Amplitude and Braze, it is leading domestic AI full-funnel marketing. CEO Nam Sung-pil stated, “We hope this event provided practical help to marketers in a rapidly changing market environment,” emphasizing that it was a meaningful time to contemplate the present and future of marketing in the AI era and share innovative cases.