Meatbox Korean Beef Sales Soar 24.5% on Living Support Coupons

Government Consumption Coupons Inject Vitality into the Livestock Product Market: Meatbox Sales Surge The government's distribution of livelihood recovery consumption coupons is bringing positive ripple effects to the livestock product market. Meatbox, an online and offline livestock product trading platform, announced that thanks to this policy, payments from Hanwoo (Korean beef) and butcher shop members have significantly increased. Since the fourth week of July, when coupon applications and distribution began, Hanwoo payment amounts from restaurant members within Meatbox surged by approximately 24.5% compared to the same period last month. This is interpreted as a result of increased demand for dining out and the revitalization of premium meat consumption. Payments from butcher shop members also recorded a remarkable increase of approximately 27% during the same period. This suggests that consumers are actively purchasing fresh meat, including Hanwoo, for home consumption using the coupons. Meatbox, which handles a wide range of livestock products including Hanwoo, Han-don (Korean pork), and imported meat, is driving overall platform sales growth through expanded transaction volume in the Hanwoo and Han-don sectors, coupled with this livelihood consumption coupon distribution policy. Particularly, given that such a clear increase in sales was observed in the first week of coupon distribution, expectations for future consumption promotion effects are growing even higher. A Meatbox official stated, "Platform traffic and new customers are steadily increasing due to the coupon effect," and emphasized, "As government policies lead to tangible consumption, Meatbox will also focus on stable supply and thorough quality control."